Identifying New Frontiers for Social Media Engagement in Global Surgery: An Observational Study.
Navarro SM., Mazingi D., Keil E., Dube A., Dedeker C., Stewart KA., Ncube T., Rickard JL., Lavy C., Tuttle TM.
BACKGROUND: The purpose of this observational study is to characterize the use of social media content pertaining to global surgery. METHODS: A search for public posts on social media related to global surgery was performed over a 3-month window, from January 1st, 2019, to March 31st, 2019. Two public domains were included in the search: Instagram and Twitter. Posts were selected by filtering for one hashtag: #GlobalSurgery. A binary scoring system was used for media format, perspective of the poster, timing of the post, tone, and post content. Data were analyzed using Chi-squared tests with significance set to p